100 ways to create a great ad

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100 ways to create a great ad

100 ways to create a great ad

Name: 100 ways to create a great ad
ISBN: 9781780676456

Collins, Tim

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100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas.
The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns.
Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create an Ad has wide-ranging appeal

Κατηγορίες:

Arts - Graphic Arts

Έτος:

2014

Εκδότης:

Laurence King Publishing

Γλώσσα:

english

Σελίδες:

208

ISBN 10:

178067645X