The Guide to Entrepreneurship: How to Create Wealth for Your Company and Stakeholders

"Whether you work for an established company and want to trailblaze new products (intrapreneurship), or want to establish a new venture (entrepreneurship), this guide will serve as an invaluable resource. The book explores what constitutes entrepreneurial timber and the leadership skills to raise all the needed capital. Most new venture business failures arise from two sources: (1) opportunity is not real, or (2) the means required to pursue the idea is not available. This book will provide the aspiring entrepreneur with a "how-to-guide" to success, with concrete action plans"--
Abstract: "Whether you work for an established company and want to trailblaze new products (intrapreneurship), or want to establish a new venture (entrepreneurship), this guide will serve as an invaluable resource. The book explores what constitutes entrepreneurial timber and the leadership skills to raise all the needed capital. Most new venture business failures arise from two sources: (1) opportunity is not real, or (2) the means required to pursue the idea is not available. This book will provide the aspiring entrepreneur with a "how-to-guide" to success, with concrete action plans"